Date: 8 Nov 2021
Start time: 18:00
Finish time: 19:00
Members/event pass: FREE
Non-members: £2.50
Making Change Stick: Brainy Glue Book Discussion

Brainy Glue is a brand new and unique novel about business analysis, innovation and change. It follows a short period in the career of their fictional BA, the lovely Abbie Townsend as she navigates the challenges of changing a retail organisation’s fortunes around. It blends fresh perspectives on business analysis techniques with drama, humour and romance as the reader follows Abbie through her twists and turns.

Join Filip and Ian as they explain their inspiration for writing this book, the techniques they have chosen to feature and real-life experiences that have helped them shape the characters in the book and overcome the business challenges that they faced. 
They will be joined by Jonny Butler who has worked as both a supermarket manager and a project manager and will share his unique perspective on how Brainy Glue captures the value that business analysis brings to challenging business environments.



Filip Hendrickx
Filip Hendrickx
Filip loves bridging business analysis and innovation and mixes both in his work as a speaker, trainer, coach and consultant.

As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium.







Ian Richards

Ian Richards
Ian enjoys encouraging and coaching business analysts to be the very best that they can be.
Through his activities for BCS, IIBA UK and the UK IT Industry Awards, Ian loves spending time with authors and industry thought leaders, sharing ideas to influence and shape the future of business analysis in the UK.






Jonny Butler

Jonny Butler
Jonny started his career on the Graduate Scheme of a leading discount retailer and rose through the ranks to manage the day-to-day operations of a number of stores across the UK. Jonny is now a Programme Manager in Capita and uses the experience gained in the retail sector to transform the businesses of Capita’s key public sector clients.


The Brainy Glue book can be purchased here.


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