Date: 26 - 26 Oct 2022
Start time: 12:00
Finish time: 13:00
Members/event pass: FREE
Non-members: £2.50

What is Behavioural Science and how can it help business analysts? We will explore how individuals make decisions that drive certain behaviours. We will also share top tips to allow business analysts to nurture the environment required to deliver successful change.

The agenda includes:

  • Behavioural Science definition
  • Behavioural Science's application to change management
  • Key lessons to overcome challenges in change transformations
  • Q&A

Profile picture of Martha Ferez

Speaker: Martha Ferez, Managing Principal, Capco

Speaker Bio: Martha is a Managing Principal at Capco and is aligned to its Business Consulting capability. There, she co-leads the Behavioural Science Practice and the UK Risk Practice. As an agile mind-set coach, she is also part of the Adaptive Delivery team. Martha’s professional experiences encompass roles in Management Consulting and in the Financial Services industry. Her change management expertise lies at the intersection between Behavioural Science, Risk Management, Agile mind-set and Process Improvement.


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