Date: 11 Oct 2023
Doors open: 17:30
Start time: 18:00
Finish time: 20:30
Where: Cambridge
Venue: AVEVA Group Limited
High Cross
Charles Babbage Road


Members/event pass: FREE
Non-members: £15.00

Join us at AVEVA for this special duo-package for business analysts with the members of AVEVA BA team and Penny Pullan where we will explore practical strategies for engaging remote and hybrid participants / stakeholders. We will be looking at how this has happened and changed the AVEVA team from pre to post pandemic and the challenges that remote and hybrid ways of working bring in terms of engagement.

This will be an interactive event shocasing how working in a hybrid/remote world can make it harder to read a room, to foster creative collaboration, but that is not to say it is impossible.

There will be plenty of opportunity to share experiences and challenges with other BAs, and to learn about how AVEVA BA team has adapted their approach to engagement, sharing what has and has not worked for them.

Penny will be sharing on what business analysts do need from their stakeholders. Answers include involvement, ownership and collaboration in workshops. But how can this happen if remote stakeholders often multi-task and many keep their cameras off? Even when people can see each other, it's hard to read body language on screen. These are a few of the issues facing BAs that Penny identified in her spring survey of BAs.

Her session will begin to explore how BAs can facilitate engagement in today's world, even when stakeholders aren't together in-person, including:

  • Starting where you are: a snapshot of the challenges that BAs are facing now
  • Design to engage: upfront preparation can pay off
  • Engage in the moment, even when it all goes wrong!
  • Ongoing engagement: keeping people with you throughout a project

This face-to-face event at AVEVA's Cambridge office will include refreshments and food - please email if you have any special dietary requirements!


AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The BA team works to support the business in IT related change, ensuring they make well informed decisions based on sound analysis. They work to support three (3) primary portfolios covering all aspects of the business, which provide them with a wide range of projects and stakeholders to engage with across the world.


This year, Penny's focus is all about engaging stakeholders when they aren't in the room. Her spring survey on engaging stakeholders in remote and hybrid sessions went out to thousands of business analysts and she has been following up with many of them: listening to the challenges of cameras off, participants multi-tasking and much more! To resolve these issues, Penny has developed her Engage! course, which will be piloted later this year.

Penny is known for her pandemic bestseller: 'Virtual Leadership: Practical strategies for success with remote or hybrid work and teams', now out in 2nd Edition (Kogan Page, 2022). Penny's other books include 'Making Risk Management Work: Engaging people to identify, own and manage risk', 2nd Edition, co-authored with Ruth Murray Webster (Routledge, 2022). Her Amazon bestseller on facilitating (including remote/hybrid) is 'Making Workshops Work: Creative collaboration for our time' (PIP, 2021) and she was one of the co-authors of the latest edition of Managing Successful Programmes. She also edited "Business Analysis and Leadership". She is recognised as a Master Facilitator by the International Association of Facilitators and now also teaches Leadership for the Future on a Durham University MA.



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