Date: 21 Feb 2019
Doors open: 18:00
Start time: 18:30
Where: Edinburgh
Venue: Registers of Scotland
Meadowbank House
153 London Road

Members: FREE
Non-members: £10.00



How to unlock the customer mind and ethically persuade with ease

Whether in a project, sales or customer environment, your ability to gain agreement is key to your success as a Business Analyst ...yet so many struggle or worse inadvertently blow it!

The secret is to realise it’s not about you, your project, your product; it’s about the other person and, more specifically, their ‘Decision Strategies’.

Waiting in the mind of the individual is everything you need to achieve lasting agreement, and renowned business trainer Michael Christon is ready to reveal all.

Returning by popular demand, and for the third time, Michael will begin this year's presentations with another enlightening and entertaining talk as he delves into the deepest recesses of the human mind.

If you like to hear the word 'yes', this is one presentation you cannot afford to miss.

Michael Christon has gained a reputation for entertaining and insightful presentations having trained thousands of business people over 20 years with his unique and head spinning perspectives on business and life. His past clients include financial institutions such as Royal Bank of Scotland and Clydesdale Bank, multinationals such as Bredero Shaw and Arrow International, and even several offices of government including Scottish Enterprise.

After postponing this talk in November due to illness, we are delighted Michael Christon will be presenting Decisions, Decisions, Decisions at the IIBA in February. Michael’s talks are always very popular so book early to avoid disappointment.


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