Date: 18 Mar 2020
Where: Birmingham

Due to issues beyond our control this event is cancelled - we hope to hold it later in 2020


18:00 : Doors open
18:30 : Welcome speech by Pardeep Dhanda & University of Bham Rep
18:40 : The Business Analyst Journey by Soniya Jakhu
19:00 : Design Thinking Workshop by Samantha Moody
20:15 : IIBA Announcements
20:30 : Close

University House is O3 on the Local Map and highlighted. The car park and the station can also be found on the map. The car park is free after 6:00pm, but the ground floor is reserved for the nearby Edgbaston Park Hotel. The other floors are open to the public for parking.

We have two fantastic sessions, the first one will be a talk by Soniya Jakhu providing a bite-size insight into the key elements of the Business Analysis role. Who are they? What they do? Why do we need them? The second session will be a hands on workshop on Design Thinking by Sam Moody.

Soniya Jakhu

Soniya is as a Business Analyst with 9 years of experience acquired at BJSS, Deutsche Bank and HomeServe. She has a passion for supporting BA peers and the younger generation in Agile ways of working and has led introductory workshops. One of the highlights being hosting an all day workshop at the International Institute of Business Analysis (IIBA) conference in Bucharest, Romania. Soniya has also acted as a global subject matter expert for Jama, the Requirements Management tool, and has had the opportunity to implement best practices through her role as a Global Working Group Lead.

Sam Moody

Sam Moody is a pioneer in connecting learning to start-up culture and human experience led strategy, leading the development of innovative community based learning platforms within global financial institutions and U.K. utilities.

She is passionate about bringing entrepreneurial business design to all, in particular working with a number of top U.K. universities to develop business school pathways for innovation. Sam has delivered a number of high impact workshops for the University of Birmingham business school, focusing on design thinking, agile, and lean startup approaches.

She has also shared her experience in developing human led learning communities as a speaker, joining panel discussions for the Agile Business Consortium and delivering talks for the HR L&D conferences on the subject of strategy and radical transparency.


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