Date: 2 Nov 2022
Where: Cheltenham

In partnership with CMC Partnership Consultancy, this face-to-face event in Cheltenham features TWO sessions, brought to you by THREE leading lights in the world of business analysis!

Leading a BA Service - Debra Paul and Christina Lovelock

The community of practice concept has become both popular and prevalent in the world of business analysis. However, a ‘community’ is not the same as a ‘team’ focused on delivering customer-focused and responsive service. While a CoP offers many benefits, these are not sufficient to deliver a BA Service that engages with customers, offers a relevant portfolio of services, aligns with standards, and employs professional business analysts who hold the required skills to co-create value for the organisation.

In this session Debra and Christina will introduce the key aspects of the BA Service and service leadership. They are looking forward to addressing your questions about creating, leading and improving the BA Service within your organisation.

Key areas of discussion:

  1. What is meant by a BA Service?
  2. What does a BA service portfolio include?
  3. What does leading a BA Service involve?
  4. How can adopting a BA service portfolio approach help BAs and BA leaders?
  5. How are the BA service and the T-shaped professional aligned



BA Lean Coffee - Lynda Girvan

Lyn Girvan will be running an interactive Lean Coffee session to discuss some of the most important themes in the world of business analysis:

  • BA career development
  • Business analysis as a service
  • The future of business analysis

This session will run for approximately 1 hour and may be split into multiple groups of up to 12 people depending on number of attendees at the event. The audience will get the opportunity to propose and vote for topics they wish to discuss under each BA theme. Each topic will get a minimum of 8 minutes and a maximum of 10 mins to discuss. 

This is an opportunity to share your thoughts and ideas with fellow BAs in a safe environment so please come prepared to participate and have some fun. 



About the speakers

Christina Lovelock is a qualified coach and the co-author of the BCS book Delivering Business Analysis: The BA Service Handbook. She is active in the BA professional community, attending and regularly speaking at events in the Yorkshire region as well as national and international conferences.

She has contributed to digital transformation and continuous improvement in several public sector organisations at a local and national level, building practices of 5 to 120 Business Analysts. She is committed to the development of the BA profession, has introduced entry level roles into her organisations and led the development of the UK National BA Apprenticeship standard. She holds the BCS Diploma in Business Analysis and is a director of the national BA Manager Forum.

Having recently completed a Masters in Senior Leadership, she now provides independent services including consultancy, coaching and content creation. 


Debra Paul is the Managing Director of Assist Knowledge Development Ltd, a training and consultancy company specialising in business analysis, business architecture and service design. Debra co-authored the publications, Business Analysis, Agile and Business Analysis, Business Analysis Techniques and Delivering Business Analysis: the BA Service Handbook. Debra is a keen advocate of service science and design thinking, and developed the Business Analysis Service Framework during her doctoral research.

Debra is a regular speaker at business seminars and IS industry events. She has delivered keynote presentations at several conferences, is a founder member and director of the BA Manager Forum and was the chief architect of the BCS Advanced International Diploma in Business Analysis.




Lynda Girvan has over 25 years’ experience in business and systems development and transformational change.

Lynda has extensive experience of adding value to organisations, from coaching agile development teams through to advising and coaching on Board-level change programmes. Lynda’s particular strength is applying her knowledge of change, business analysis and agile to help organisations overcome challenging business problems, such as agile transformation and organisational agility. Lynda is CMC Partnership Consultancy’s Head of Agile and Business Analysis, an Agile Coach with the Scrum Alliance, a Fellow of the BCS, The Chartered Institute for IT and a Prosci® Change Practitioner.

Lynda is co-author of the BCS books, ‘Agile from first principles’ (2022) and ‘Agile and Business Analysis’(2017) and experienced speaker and key note speaker on these subjects at European and international conferences.



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