Date: 9 - 9 Nov 2022
Where: Edinburgh

“Technology is Making our Kids Stupid”, “We Now Have the Attention Spans of Goldfish”, “Mental Health Epidemic Caused by Social Media”, “Digital Platforms Cause Loneliness”, “Children as Young as Seven are Sexting”. These are familiar, if rather sensationalist headlines.

The media and researchers alike often adopt a negative rhetoric associated with digital device use. In this session, we will explore whether the messages we see in the media are founded and we’ll look at some of the neuroscience around how digital device use can affect the brain and subsequently what this means to us as Business Analysts when we’re designing digital experiences.

This will lead us nicely to a discussion around the importance of empathy in our systems, experience and cultural design and also how we can take responsibility for the impacts of the digital products and experiences we design and develop.


• Increased awareness of the impacts the digital experiences that we roll out to end users can have on individuals and society and our responsibilities in this area

• Some practical points to consider when developing future digital products and experiences

• A new approach to Design Thinking and customer journey mapping and how we can use this to be empathetic in our systems development


Join our presenter Rachel Drinkwater for a face to face event hoset by Phoenix Group in their Edinburgh premises.



Rachel Drinkwater Profile Picture

Rachel Drinkwater has been a Business Analyst for over 20 years, which often comes as a bit of a shock. She is passionate about the profession and is active in the BA community. Rachel is a writer and blogger and has been published in the BCS' ITNow magazine, a number of BA publications and self-publishes to her own blog ( Rachel is fascinated by the effects of the digital world on society and following her Masters degree in 2016, she continues to undertake academic research in the areas of ethical digital practice, digital in society and cyber-psychology and enjoys sharing her findings as a guest lecturer at various universities in addition to speaking at industry conferences. She is also an actor and former Board Director of Teatro Theatre School, a charity who help disadvantaged young people build their confidence through the arts. In her spare time, she enjoys hiking around the English countryside, doing yoga, playing board games and going to gigs and festivals.


To join the discussion, please sign in.