Date: 28 Mar 2023

Organisations are increasingly embarking on ‘digital transformation’ programmes. Yet the words ‘digital’ and ‘transformation’ often mean very different things to different people and there’s a real danger that changes will be implemented that don’t meet expectations (or perhaps make things worse!).  

Business analysis is a crucial enabler to creating clarity over what is needed, and why change is being pursued in the first place.  It’s easy to imagine that we need a whole new set of BA tools.. But the good news is that our existing toolkit works well in a digital context too! All we need is a shift in analysis focus.  In this practical, hands-on and interactive session you will hear about a range of analysis tools that are relevant in a digital context.  

The session covers:

✔️Techniques for understanding stakeholder perspectives, engagement and understanding what outcomes stakeholders want.  

✔️A practical approach to Journey Mapping What ‘business events’ are and why they matter 

✔️Approaches to challenging existing constraints and innovating 

You will take away a practical, applicable toolkit that you can use on your own projects.

This is a live event that won’t be recorded, so miss it, miss, out!

This event is being run in support of the people of Ukraine. There is no charge to attend, but attendees are asked to make a donation either to DEC, OpenEyes or an equivalent cause. The usual cost of this session would be around £300, so Blackmetric Business Solutions recommend that a minimum donation of £50 is made (or whatever you can afford).


Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is editor-in-chief of the quarterly open-access magazine BA Digest, and he speaks internationally on topics relating to business analysis and business change.  Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’

You can read Adrian’s blog at and connect with him on LinkedIn at

Register now and join us in this interactive session.  All registered attendees will receive the joining link when they register using the "Confirm with zoom" button. 




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