Date: 13 Nov 2014
Where: Swindon
Venue: Intel Corporation UK Ltd

What does UX mean to the BA community? Or, BAs can do UX!

User Experience, or UX, is a fashionable buzzword. Is it just a fad, or is it actually important to your project? If you have users, then the answer is yes! But what if you have no UX resource? In this presentation we will explain how the BA is perfectly positioned to take on several key UX roles, and drive towards a delightful user experience. We shall demonstrate how we have used key concepts, tools and techniques to produce valuable results.

Key learnings include:

  • What UX actually means
  • The ROI of UX and why time should be invested in it
  • Discover tools and techniques for BAs to apply on their projects
  • See a case study of a web based business application designed using UX principles and methods

Gillian Fatica has worked at Intel for 17 years, starting in Sales and Marketing Operations as a German speaking customer account analyst. She moved to manage software releases as a Project Manager in the EMEA Operations program team and having got a taste for tools and projects made the move into IT 11 years ago. One wedding, two children and multiple IT projects later, she became the lead BA on a major relaunch of Intel's externally facing ecommerce site. On this project she entered the world of User Centred Design. So began a passion for UX. Gillian is a Certified Usability Analyst and is Intel Swindon's UX Champion

How can mentoring help you?

Mentoring helps an individual with their professional development and can be much more effective than training. Nationwide has recently initiated an intensive mentoring programme that focusses on providing specific results for some business analysts over a six month period. In this highly interactive session, Alex and his colleagues will explain mentoring and explore how it has benefitted them both as mentees and as mentors. After a brief introduction to the general concepts of mentoring, the mentors and mentees will introduce themselves and their experience of mentoring. You will be able to draw on their knowledge to help you understand how mentoring will help you achieve your professional development goals (whether as mentor or mentee).

Alex Papworth is a practicing contract BA with fifteen years' experience. He is an active participant in the BA community having been a President of the UK Chapter of IIBA. He has had a long interest in mentoring BA's whether he is mentoring, matching up BA's in mentoring relationships or benefiting from mentoring himself. He is currently a mentor at Nationwide and is advising the IIBA UK Chapter on establishing a service to allow members to mentor members. He has had a web site to help BA's with their professional development at www.bamentor.com since 2009.


Intel Corporation UK hosted the event and we would like to thank them for their hospitality.