Date: 14 Apr 2015

Good projects make for bad software. The defining feature of a project is an end date, the defining feature of successful software is that it doesn't end, it continues to be used and to change. At best the concept of a "Project" is erroneously used for IT - specifically development work. At worst the Project metaphor leads to dead software, higher costs and missed business opportunities.

In this talk Allan Kelly will attempt to justify this somewhat radical view, he will examine the project model and show how it does not match software development. He will then outline an alternative to the project model and what companies need to do to achieve it.


During his career, Allan Kelly has held just about every job in the software world, from system admin to development manager by way of programmer and product manager. Today he works for Software Strategy where he helps teams adopt and deepen Agile practices, advises companies on development in general and writes far too much. He specialises in working with software product companies and aligning products and processes with company strategy.

He is the author of three books: "Xanpan - team centric Agile Software Development", "Business Patterns for Software Developers" and "Changing Software Development: Learning to be Agile"; the originator of Retrospective Dialogue Sheets, a regular conference speaker and frequent contributor to journals. He can be found on Twitter as @allankellynet.


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