Date: 17 May 2016
Where: Sheffield

Presentation 1:  The BA career from Apprentice to Practice Leader - Lawrence Darvill, Assist Knowledge Development

The BA career from Apprentice to Practice Leader - Lawrence talks about all areas of career development in the BA world including: career levels, skills, certification pathways and examples of possible future careers.

Lawrence Darvill wears two hats within the business analysis field; as a Business Consultant with the training and consultancy company Assist Knowledge Development and as a Director with the UK BA Manager Forum.

Lawrence has a background in HR and staffing and has recently completed research into the higher level capabilities of BAs working as internal consultants. His research has helped establish the Expert BA Award and develop an on-line career management tool for business analysts. Lawrence also provides guidance on developing BA capability frameworks and career planning with a number of organisations.

Presentation 2: Strategy: The Crucial Enabler - Adrian Reed, Blackmetric Business Solutions

The words "strategy" and "strategic" are frequently used in organizations and might be seen by some as "corporate buzzwords". Yet in reality, having a clearly articulated strategy is a crucial enabler for organizational alignment and success. As BAs, we need to ensure that our projects and programs align with strategy - else we may end up with different departments and teams pulling in different directions (and we may end up getting caught in the cross fire!)

The BA toolkit is broad, and there's a huge opportunity for us to contribute. If we seize this opportunity we may get involved in shaping or defining organizational, project, program or business unit strategy.

In this presentation, Adrian Reed explores strategy through a business analysis lens, covering:

  • What is strategy?
  • The role of strategy and strategic thinking in Business Analysis
  • What can we do when strategy is "cloudy"?
  • Strategic analysis tools and techniques


Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. Outside of work, he is President of the UK chapter of the IIBA and he speaks internationally on topics relating to business analysis and business change.

You can read Adrian's blog at and follow him on Twitter at


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