Date: 24 Nov 2016
Where: Leeds

And then the Magic Happens": What BAs can Learn from the World of Magic - Adrian Reed, Blackmetric Business Solutions


On projects, it often feels like our stakeholders expect us to be magicians.  They expect us to carry out high quality work with far less time and resources than we really need.  We have a broad and varied toolkit, but sometimes it feels like we need some real magic to make our projects work.

But what if we really could use magic?  Or at least the techniques from a magician's toolbox?
In this interactive session Adrian Reed explains how a chance meeting with a Magician challenged the way he thought about Business Analysis. You'll hear:
 - A range of techniques from magic, conjuring and mentalism that have parallel applications in the world of business analysis
 - The importance of audience management, and what this means for BAs
 - How to avoid "magic for magicians" (or "analysis for analysts")
You'll take away practical tips and techniques, whilst seeing some magic tricks too.

Adrian Reed Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. Outside of work, he is President of the UK chapter of the IIBA and he speaks internationally on topics relating to business analysis and business change.

You can read Adrian's blog at and follow him on Twitter at

Business Analysis/Analysts - 'The Past, Present and Future' – Christina Lovelock, Principal BA Manager, NHS


The BA role and the BA team in organisations have changed in some organisations quite dramatically over the last 10 years. In this interactive session we want to explore how the role has changed in different organisations and also where do we see the BA role moving to in the future and explore what is going to help us get there.

Christina Lovelock has worked in various public sector organisations at a local and national level. These include Local Authority social care, the National Programme for IT within the NHS and is currently at NHS Digital. She is Head of Profession for a practice  of 100 Business Analysts at various levels, who are supporting national IT projects. She holds the BCS Diploma in Business Analysis. She runs a number of internal development courses relating to BA skills and leads the BA Community of Practice within NHS Digital. She is committed to the development of the BA profession, has introduced an entry level BA role into her organisation and contributed to the recently approved National BA Apprenticeship standard.


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