Date: 19 Oct 2017
Where: Edinburgh

Are you thinking what you think you're thinking?

So, you’re a Business Analyst. You know how to elicit requirements and analyse them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost benefit and things still don’t turn out as expected. It seems that our brains are working against us. It’s called Cognitive Bias.

Why aren’t people coming up with new ideas in your workshops? It’s the anchoring bias, compounded by bandwagon bias. Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the curse of knowledge or loss aversion bias. Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.

This event will examine these questions and others by drawing on the fields of psychology, neuroscience and behavioural economics and apply them to Business Analysis. It will also look at ways to overcome biases and help counter the natural tendencies of our brains. You will take away from this event:

• What Cognitive Biases are

• How they affect both you, as a Business Analyst, and your stakeholders

• Approaches for overcoming biases, or even using them to your advantage


Liz CalderDr Liz Calder is a Business Analyst with over 20 years experience working with cross functional and global teams in blue chip organisations. She has recently crossed the great divide into the digital sector and is now working in the field of User Experience and Web Design. She is passionate about making sure that all stakeholders get the most out of a new system or website and believes that both the traditional and digital sectors have a great deal to offer each other, if only they knew it was there! She is part of the IIBA’s mentoring scheme where she mentors 2 fellow business analysts. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs regularly at her site


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