Date: 25 Apr 2018
Where: London

How to BA successfully?

Business Analysts by their very nature are methodical in their thinking and extremely talented in producing detailed outputs for their stakeholders. There is, however, a different side of being a Business Analyst, a much softer side which in turn drives us to produce the technical and detailed output that is demanded. The presentation will focus on the softer side of being a successful Business Analyst and how the softer skills can serve as a catalyst. Specifics around the presentation will include:  

  • How to adapt your style to the audience
  • Communicating upwards
  • The importance of being assertive
  • The power of leveraging knowledge
  • Building relationships & gaining trust

The content will be ideal for new BAs/Junior BAs but can also serve well as a refresher for the more experienced BA.



Sanj Kanda is a Lead Business Analyst and has been with North Highland for five years, spending 2 of the years based in North Highlands Charlotte, NC office. 






Naomi Durodola kicked off her career as a Software Tester and made the transition to Business Analysis 6 years ago. She joined North Highland 6 months ago, after a 10-year stint working for a FINTECH company.



Cognitive Bias

So, you’re a Business Analyst. You know how to elicit requirements and analyze them. You are objective about your stakeholders’ needs, understand the project scope, can determine the cost-benefit and still things don’t turn out as expected. It could be down to Cognitive Bias.

– Why aren’t people coming up with new ideas in your workshops? It’s the anchoring bias, compounded by bandwagon bias. 

-  Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the curse of knowledge or loss aversion bias
– Why is estimating seen as a black art? Blame the planning fallacy and optimism bias. 

This session will examine these questions and others by drawing on the fields of psychology, neuroscience and behavioral economics and applying them to Business Analysis. We’ll also look at ways to overcome biases and help counter the natural tendencies of our brains.

You will take away from this session

 • What Cognitive Biases are

 • How they affect both you, as a Business Analyst, and your stakeholders

 • Approaches for overcoming biases, or even using them to your advantage 



Dr. Liz Calder’s experience ranges from leading cross-functional and global teams in large organizations to being part of a small digital agency team, with clients from the science, life-science and education sectors.  Whatever the environment she knows that what makes a project a success is the combination of good project practice and getting the best from the people in your project. She is passionate about making sure that all stakeholders get the most out of a new system or website and uses insights from the fields of psychology & behavioral economics to push for the best outcomes for all involved. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs at her site She is also IIBA UK Communities Director for the North and Scotland.




To join the discussion, please sign in.