Date: 21 Nov 2018
Where: London

Enabling Business Agility

Every business leader would love to realize the vision of being anticipatory, adaptable and versatile. Driving out software more rapidly is undeniably useful in this quest but by itself is not sufficient. Change professionals must now develop all business capabilities to continuously adapt, keep products and services relevant longer and establish flexible ways of working.

Many domains must work and change in concert including business processes, requisite capabilities, shared information, supporting technologies, business decisions and rules, and even the business model itself. This requires a value delivery perspective from customer back to customer, and across a whole value chain with complete alignment. With the move to a digitalized planet, the challenge is more acute since services and data must now be connected in support of a full customer journey serving multiple personas, scenarios, channels and touch points.

This session will introduce some key requirements to work towards true business agility. Borrowing from the ‘Business Agility Manifesto’ - co-authored by the session leader - it will describe what’s needed to thrive on uncertainty and to be able to reconfigure the business rapidly and effectively.

  • Why Business Agility
  • Attributes of business agility
  • The critical role of a value delivery perspective and shared knowledge to enable confident and easy change
  • How to use information, process, capability and other models to make fast design decisions
  • Case study illustration of a multinational transformation



Roger T. Burlton is the President of Process Renewal Group and co-founder of BPTrends Associates. He is the author of the pioneering book ‘Business Process Management: Profiting from Process’ and the standard ‘Business Process Manifesto’, now available in 14 languages. His Business Architecture column in is available to over twenty thousand readers. He developed and delivered the first Business Process and Business Architecture management classes in the world in 1991, certified today by universities in North America, Europe, Australia and South America and registered with IIBA as an official training source. He is is recognized as a world leader in transforming companies from traditional hierarchical organizations to process managed ones based on a Business Architecture model. He has led numerous initiatives to implement new business models, governance frameworks and process management capabilities for global corporations and government agencies. He continues to chair the most prominent business process conferences around the world which he has done on over forty occasions. Roger also contributed to the BABOK version 3 in the area of business process improvement. Most recently he has collaborated with John Zachman and Ron Ross to develop the Business Agility Manifesto.

Roger Burlton will also be presenting the following public course for IRM UK  Business Architecture: Enabling Business Agility and Change19-21 November 2018, London.  Places are still available. 


Recruiting from Within – Personal Experiences on Moving from the Business Area to the BA Role

Leaders often have a decision to make when recruiting - do I look for an external, experienced BA and recruit someone with no business knowledge and at a higher cost or could I recruit from within, investing instead, in time and effort to build on existing business knowledge. At Skipton Building Society we decided to invest in the time and commitment and, after an interesting Assessment Centre, recruited 2 colleagues from within, providing them with a structured progression scheme, internal training, support and a range of opportunities to develop their skills and show us what they were capable of. This was so successful, we have, in the last 18 months, recruited 3 more BAs from different areas of the business, only taking on 1 external, experienced BA in the same time. 

In this presentation you will hear:

  • Personal experiences of our journey from trainee to a fully-fledged BA
  • How a structured and measurable progression scheme was used
  • How ‘Growing your own BA’ can be successful and fun



Anna Burke joined the Skipton BA team in October 2015 following a successful Assessment Centre and after working in the Call Centre and Business Information. Anna journeyed through the progression scheme in 18 months and is now a fully-fledged BA, working alongside other BAs and PMs, delivering a range of projects whilst continuing her self-development and supporting others.



Danielle Meegan spent 10 years in the Call Centre environment before taking the plunge and applying to become a BA. Her journey through the structured progression scheme is underway, with support from her colleagues and continued hands on training, whilst working on digital and other projects. She has a personal development plan focussing on active listening and is looking forward to the day when she becomes an independent BA. 




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