Date: 27 Nov 2018

Enterprise Design for Business Analysis

Extending the BABOK through the Enterprise Design Framework 

Business Analysis enables change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders (according to the BABOK definition of the discipline). In this webinar, participants will learn how to extend their Business Analysis toolbox with a set of strategic design tools.

This is a follow-up webinar from the first session introducing the Enterprise Design Framework: watch the recording here.

We will discuss how to blend elements from both tools when tackling a Business Analysis assignment:

  • how to best extend analysis to design activities and vice-versa?
  • how to choose perspectives and tools that help navigate the complexity of an enterprise setting to work towards a coherent solution?

We will look into the overlap between the Enterprise Design Framework and IIBA’s BABOK as tools for enterprise change:

  • Enterprise Design Framework is a set of tools for enterprise innovation and transformation by design. It covers 360° research, rapid solution co-creation using adapted Design Sprints, a language for mapping enterprises linking different perspectives, and systems for change by design.
  • Guide to the Business Analysis Body of Knowledge is the definitive community-based and consensus-driven Global Standard in business analysis. It describes business analysis knowledge areas, tasks, underlying competencies, techniques and perspectives on how to approach business analysis.



Milan Guenther is a partner at Enterprise Design Associates, a global curated network of practitioners, where he works with organizations of all shapes and sizes on innovation and transformation. He wrote Intersection, a book introducing the Enterprise Design approach for systemic and holistic design in complex enterprises. Milan is one of the organizers behind the Intersection Conference series, and worked extensively with Design Sprints to achieve significant impact with limited time and resources, and was among the first Google certified Design Sprint Masters.





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