Date: 18 Jul 2019
Where: Cheltenham

Adrian Reed: Whose Perspective Is It Anyway? Practical Analysis Techniques for Understanding Tricky Stakeholders 


Business analysis is undoubtedly a ‘people profession’.  It is difficult to imagine any large-scale change that could be progressed without the co-operation and co-ordination of a wide variety of stakeholders.  Yet, it is rare to see unanimous stakeholder agreement—and in ‘messy’ situations we might find that stakeholders don’t even agree on the nature of the project or problem that we are trying to solve.

With complex and transformational projects we play a key role in balancing complementary and sometimes competing perspectives, and there are a number of tools in our BA toolkit that we can utilise.

In this practical session you will hear:

  • A range of practical techniques for stakeholder categorisation and engagement that build upon traditional stakeholder modelling.
  • Techniques for appreciating, discussing and balancing different stakeholder perspectives
  • The importance of representing marginalised and ‘unheard’ groups when designing services



About Adrian Reed

Adrian is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.  Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’.

You can read Adrian's blog at and follow him on Twitter at


Agile and business analysis – making projects work – Lynda Girvan

More and more organisations are adopting Agile techniques and approaches. Agile adoption brings about changes to processes, approaches and roles, and some BAs can be left wondering where they fit into this new world. Lynda will cover what it means to be an Agile BA, and how as an Agile BA you can bring value to your organisation through having the right mindset and a comprehensive toolkit.

In the talk, Lynda will discuss:

  • What is an Agile BA?
  • Lean, system and service thinking
  • Shortening the loop from requirement to delivery
  • How Agile business analysts add value and contribute to development teams


About Lynda Girvan 

Lynda has over 25 years' experience in business and systems development as a consultant, professional trainer and practitioner in both the public and private sector. She has extensive experience of adding value to organisations at a variety of levels, including coaching agile development teams and assisting board level change projects. Lynda’s particular strength is applying business analysis and agile techniques together to help organisations overcome challenging business problems.
Lynda is the co-author of the book ‘Agile and business analysis’ published by the BCS, Chartered Institute for IT in Feb 2017. Lynda currently works for CMC Partnership Consultancy Ltd where she is Head of Profession for Business Analysis as well as their Lead Agile BA. Lynda has delivered numerous presentations and keynotes to European and international audiences covering subjects on business analysis, agile and business change.


To join the discussion, please sign in.