Date: 25 Jun 2019
Where: York

Best practice simply isn’t good enough these days. Workshops are great, but do they give you the full picture? To be leaders in your field you need to truly empathise with your users – and one of the best ways to do that is to physically experience what your users are. Be that in: the cab of a delivery driver’s van, a call centre, a hospital ward, a pharmacy, a car forecourt, a factory floor, a school – experiencing and observing the environment where a user exists can provide insight that can revolutionise a project.

Andy will go through some personal examples of how real-world understanding of users has transformed projects and confounded preconceptions. Revealing examples where just guessing has gone really, really badly! Along the way we’ll talk about empathy, trust, and how to challenge the client’s preconceptions without enraging them.


Andy Curry has over 17 years' experience leading design projects for international brands, political parties and national institutions. He’s also helped some amazing and diverse startups too. (Ethically sourced bras? Pet microchips? Boutique bird food? Got you covered.)

He is the UX Director of LION+MASON, a dedicated User Experience consultancy. LION+MASON delivers outstanding results for the likes of Johnson and Johnson, Whistl, Sheffield Hallam University, Harley Davidson and many more.


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