Date: 23 Jan 2020
Where: London

Presentation by Dr.Debra Paul

Business analysts have been faced with many pressures over the last few years - to work differently, think differently, adopt a different mindset and so on. It often feels like there are never-ending ideas and principles to take on board and apply. Sometimes though, it is helpful to take a step back and try to make some sense out of the variety of concepts, techniques and approaches available. This talk considers four key business thinking concepts, including service and design thinking, and explores how they help business analysts, where they provide insight and how they may be integrated – all in the pursuit of value co-creation and business success. 

Dr. Debra Paul is the Managing Director of Assist Knowledge Development Ltd, a training and consultancy company specialising in business analysis and business architecture. Debra jointly edited and authored the publication, Business Analysis, and is also the co-author of Agile and Business Analysis, Business Analysis Techniques and The Human Touch. Debra conducted doctoral research into the role of the business analyst and developed the Business Analysis Service Framework.

Debra is a regular speaker at business seminars and IS industry events. She has been a keynote presenter at business analysis conferences, delivering presentations such as ‘Business Analysis: The Third Wave’ and ‘Business Analysis: relevance and recognition’. Debra is a founder member of the BA Manager Forum, a networking organisation for senior BAs and BA managers and was the chief architect of the BCS Advanced International Diploma in Business Analysis. 



Presentation by Ian Richards

Business Analysis: Striving for BA excellence Since being named as the IIBA UK Business Analyst of the Year 2016 at the Business Analysis Europe Conference, Ian has been an ambassador for Business Analysis, working with authors and thought leaders to help influence the future shape of business analysis. Ian blends this with a secondary career of over 30 years in the British Army Reserves, currently holding the rank of Warrant Officer Class 2

In this session Ian shares his view on the well-known slogan, “British Army, Be the Best” and how that translates into the World of Business Analysis.


Ian Richards is the Head of Business Analysis for Capita People Solutions. He is a Chartered IT Professional (CITP), a Certified Business Analysis Professional (CBAP®) and has been member of the IRM Business Analysis Conference Europe Advisory Panel working alongside distinguished authors and thought leaders in the field of Business Analysis since 2017.

Ian has written exam questions for the two main global Business Analysis governing bodies: IIBA®’s Certification of Capability in Business Analysis™ (CCBA®) and BCS’s International Diploma in Business Analysis. A Member of the IIBA® UK Business Analyst of the Year competition judging panel for the last 2 years, Ian is passionate about all things Business Analysis and sharing his expertise through coaching others. 



Presentation by Oluwabori Odunaike

CREATIVELY MOVING CRAZY IDEAS TO INNOVATION WITH DESIGN THINKING - Responding to the challenges of the 21st century requires people to be creative, innovative and adaptable, with the motivation, confidence and skills to use creative thinking purposefully. Do you wish you could apply creative and design thinking at work to try things that have never been done before – better meet your customers’ needs, or solve problems holding your company back? 

Oluwabori will share how his organisation has unleashed creativity and innovation by building tight feedback loop that encourages and fosters a learning culture, and how solutions for important problems are tested repeatedly via experiments before investments are made using data and evidence and not opinion.

Oluwabori Odunaike, CSPO, CSM, CBAP® is a highly creative and innovative Business And Digital Transformation Lead with over 16 years’ experience in building and delivering digital products in multiple industries. He has led and worked with digital product teams, bringing a wealth of experience in how to get teams to be creative with ideas to build innovative products and services that delight customers. 

Because of his passion for building products that customers love, Oluwabori has helped a number of teams over the years develop relevant skills that inspire collaboration, creativity and innovation, as well as foster good relationship with the business to deliver what truly matters to customers using best Agile product management practices.



Presentation by Pardeep Dhanda

Turning radical ideas into awesome outcomes! Three years ago, Pardeep transitioned from Chief Product Owner to Head of Agile Learning for a global bank. In this talk, he will share his experiences of how his business analysis background provided a foundation to launch and embed a learning culture of agility across a workforce of 100k agilist. During this journey, Pardeep discovered common challenges faced by agile teams which inspired him to create FEATUR Mapping canvas. He will introduce delegates to the FEATUR Mapping canvas and how it has helped global teams build roadmaps with conviction.

Pardeep Dhanda (AKA Paddy) has gone from programming geek to BA to chief Lego player and is the co-founder of FEATUR Labs. He has previously rolled out Agile education to over 100k agilists within a global bank and has worked in the field of Business Analysis for almost 20 years. He also led the global Business Analysis Community of Practice comprising of over 2k practitioners. Pardeep is the Midlands Communities Director for IIBA UK and specializes in multiple Agile frameworks, holding various certifications; CSPO (Scrum), CSM (Scrum), A-CSM (Scrum), SPC (Scaled Agile Framework), LeSS (Large Scale Scrum).

Pardeep is passionate about innovation education and is the creator of Jungle Scrum (a fun and interactive innovation workshop), and is launching his personal blog He also tells really bad jokes according to his two young children.



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