Date: 29 May 2020

Business analysis is undoubtedly a ‘people profession’.  It is difficult to imagine any large-scale change that could be progressed without the co-operation and co-ordination of a wide variety of stakeholders.  Yet, it is rare to see unanimous stakeholder agreement—and in ‘messy’ situations we might find that stakeholders don’t even agree on the nature of the project or problem that we are trying to solve.

As trusted advisors on complex and transformational projects we play a key role in balancing complementary and sometimes competing perspectives. There are a number of tools in our BA toolkit that we can utilise.

Adrian Reed will share with you:

  • A range of practical techniques for stakeholder categorisation and engagement that build upon traditional stakeholder modelling.
  • Techniques for appreciating, discussing and balancing different stakeholder perspectives
  • The importance of representing marginalised and ‘unheard’ groups when designing services


Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.  Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’

You can read Adrian’s blog at and follow him on Twitter at



To join the discussion, please sign in.