Date: 17 Mar 2020
Where: Leeds

Due to issues beyond our control this event is cancelled - we hope to hold it later in 2020


18:00 – 18:30:  Pre-event networking and refreshments

18:30 – 20:30:  Presentation and interactive case study (Roger Burlton)

20:30 – 21:00:  Post-event networking 


Reaching your North Star

Simon Sinek wrote a game changing book entitled ‘Start with Why’ to help people become more engaged with their true purpose at work and in life. Analysts and architects deserve the same opportunity to connect with a clear intention and to be empowered with passion for creation. With a compelling North Star, we can get our companies out of the inspirational doldrums and design compelling solutions. In this fun workshop we will experiment with imaginary scenarios to stretch your imagination.

  • The Scenarios
  • Who Cares?
  • Catching your North Star
  • Designing innovations
  • Leveraging the North Star to make choices

Roger T. Burlton P.Eng., CMC is the President of Process Renewal Group. He is the author of the pioneering book ‘Business Process Management: Profiting from Process’ and the ‘Business Process Manifesto’, now available in 14 languages. His Business Architecture column in is available to over twenty thousand readers. Recently he developed the Business Agility Manifesto in collaboration with John Zachman and Ron Ross. Roger developed and delivered the first Business Process and Business Architecture management education in the world in 1991, certified today by universities in North America, Europe, Australia and South America. He is recognized as a pragmatic world leader in transforming companies from traditional hierarchical organizations to process managed ones based on a value delivery model supported by Business Architecture practices. He has led numerous initiatives to implement new business models, governance frameworks and process management capabilities for global corporations and government agencies. He continues to chair the most prominent business architecture and process conferences around the world which he has done on over fifty occasions.


Roger Burlton will also be presenting the following public courses for IRM UK:

Digital Process Analysis and Design: Optimizing the Customer Experience through Digital Innovation, 19-20 March 2020, London

Business Architecture Best Practices: Practical Methods to Enable Business Change, 23-25 March 2020, London

IIBA UK members are eligible to a 10 per cent discount.  Quote IIBAUK10



Rose Bowl Building, Room 513, Leeds Beckett University, Leeds, LS1 3HB

Enter building via main entrance. Take the lift up to the 5th floor. Turn left when leaving the lift and take an immediate right to get to Room 513.


If you will be driving to the event, please use one of the following car parks as they will be open late:

Recommended* The Rose Bowl Car Park (for sat nav use LS1 3HB)

£3 for up to 3 hours

£5 for 3 hours+

The car park is split into two sections; directly outside the Rose Bowl there is an open-air car park and there is an underground car park below the Rose Bowl. Both are accessible via Portland Crescent. 

Alternative car park - Woodhouse Lane Car Park, LS2 3AX

£4.40 for up to 3 hours

£6.50 for 4 hours

The car park can be accessed from two directions. 
Either take the A660 into Leeds and take the slip road onto the A58 - signposted A64 York. Then follow the signs for Multi Storey car park.
Alternatively, on the inner ring road (A58) Eastbound, take the slip road for the A660. Then follow the road round, but take the first left before you arrive at the traffic lights.


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