Date: 29 Nov 2018
Where: Edinburgh


How to unlock the customer mind and ethically persuade with ease


Whether in a project, sales or customer environment, your ability to gain agreement is key to your success as a Business Analyst ...yet so many struggle or worse inadvertently blow it!


The secret is to realise it’s not about you, your project, your product; it’s about the other person and, more specifically, their ‘Decision Strategies’.


Waiting in the mind of the individual is everything you need to achieve lasting agreement, and renowned business trainer Michael Christon is ready to reveal all.


Returning by popular demand, and for the third time, Michael will round off this year's presentations with another enlightening and entertaining talk as he delves into the deepest recesses of the human mind.


If you like to hear the word 'yes', this is one presentation you cannot afford to miss. Christon has gained a reputation for entertaining and insightful presentations having trained thousands of business people over 20 years with his unique and head spinning perspectives on business and life. His past clients include financial institutions such as Royal Bank of Scotland and Clydesdale Bank, multinationals such as Bredero Shaw and Arrow International, and even several offices of government including Scottish Enterprise.



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